Chapter Buy Knit
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Typo-tolerant search ships with SysSearchBoost later.
Merchandising rules keep bestsellers visible.
Empty states stay on-brand · never dead ends.
Search should feel like styling help.
Not a dump of SKUs.
Browse instead
Prefer a guided path?
Collections and lookbooks beat empty query boxes.
- Start from a mood, not a keyword dump
- Bestsellers stay visible while exploring
- Empty states stay on-brand
New · in stock
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Sale · FOMO
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Each chapter unlocks the next SKU.
Story clarifies value · Price/CTA always visible · Accessories after conviction